Customer Centric Podcasting

Customer facing messaging is continually morphing and creating creating both challenges and opportunities.

The beauty of podcasting as a tool to communicate with customer’s is you can bring your brand alive shedding light on how customer’s use your products, how customer’s can engage, keep updated new products, new partnerships – the list is endless.

However podcasts also provide social media teams with the content they dream of. The podcast itself is engaging, but then the audio can be sliced and diced in hundreds of ways to create effective, engaging content targeted directly to your customers.

QR code adoption for location check-in’s have driven smart device adoption to the point where almost every customer/consumer has access to podcasting technology in their pockets.

One of the challenges with current customer trends is that customer’s are segregating to where they consume content. Many have given up and declared email bankruptcy and use it for only the most critical of tasks – anything that looks like soft messaging or an update is often just overlooked as the demand for visual attention increases.

Customers in many instances are now also working from home – and while they work on critical tasks many are taking to podcast so they can learn and grow their interests in a convenient and compelling way – this is where podcasting has found it’s mainstream.

If you’re a direct to consumer or a B2B business – there is a podcasting solution that allows you to directly talk in the ear of your customer or consumer.

<strong>Company Podcasting </strong>is Australia’s leading end to end podcasting solution – we provide the host, the studio, the industry leading software, professional sound engineered production quality output, artwork, royalty free music, sign-off workflow, file hosting and publishing – everything!
Our hosts are business owners and non-executive directors of corporate Australia who speak your language and understand the importance of delivering your message professionally. They are experts at supporting your interviewees, which allow their characters to shine while humanising what can often be overly corporatised highly polished glossy written messaging with little appeal or retention.
You simply supply the talking points, the interviewees and the sign-off – we do the rest.
When you buy an end to end podcasting solution from Company Podcasting you can rest assured we have everything covered, our packages include:
  • Up to 30 minutes professionally produced podcasts
  • Professional Business Host
  • Remote Recording Studio Scheduling
  • Podcast artwork (with 3 revisions)
  • All audio editing (fair use – up to 15 master track edits)
  • Podcast Hosting
  • Podcast distribution
  • All software licensing fees
  • All music licensing fees
  • Access to final audio file for further sharing
  • Embeddable code for your company website or portal
  • Full podcast transcription – which can be distributed without restriction
Our podcasts are professional, compliant and dependable and we place your messaging in a convenient, professional and compelling podcast that opens access to all kinds of stakeholders – shareholders, employees, suppliers, customers, community and government.

Did you know companies can achieve over 5% of their revenue through advertising to their internal stakeholders?

Contact us today to find out more.