Customer facing messaging is continually morphing and creating creating both challenges and opportunities.
The beauty of podcasting as a tool to communicate with customer’s is you can bring your brand alive shedding light on how customer’s use your products, how customer’s can engage, keep updated new products, new partnerships – the list is endless.
However podcasts also provide social media teams with the content they dream of. The podcast itself is engaging, but then the audio can be sliced and diced in hundreds of ways to create effective, engaging content targeted directly to your customers.
QR code adoption for location check-in’s have driven smart device adoption to the point where almost every customer/consumer has access to podcasting technology in their pockets.
One of the challenges with current customer trends is that customer’s are segregating to where they consume content. Many have given up and declared email bankruptcy and use it for only the most critical of tasks – anything that looks like soft messaging or an update is often just overlooked as the demand for visual attention increases.
Customers in many instances are now also working from home – and while they work on critical tasks many are taking to podcast so they can learn and grow their interests in a convenient and compelling way – this is where podcasting has found it’s mainstream.
If you’re a direct to consumer or a B2B business – there is a podcasting solution that allows you to directly talk in the ear of your customer or consumer.
- Up to 30 minutes professionally produced podcasts
- Professional Business Host
- Remote Recording Studio Scheduling
- Podcast artwork (with 3 revisions)
- All audio editing (fair use – up to 15 master track edits)
- Podcast Hosting
- Podcast distribution
- All software licensing fees
- All music licensing fees
- Access to final audio file for further sharing
- Embeddable code for your company website or portal
- Full podcast transcription – which can be distributed without restriction
Did you know companies can achieve over 5% of their revenue through advertising to their internal stakeholders?
Contact us today to find out more.